Adidas
Guardian Of The Gridion

To help introduce Adidas's newest roster athletes to the world while promoting the Adicomic cleat collection, we created an illustrated series showcasing the signature athletes of the 2021 rookie class.
Guardians of the Gridiron featured 5 notable Adidas athletes (and some unknowns). They allowed fans to follow their adventures through a unique social comic series - each story debuting on Instagram during the NFL Draft.
Client
Agency
Campaing















Credits
Agency Wolfgang LA·
Campaing Guardian Of The Gridion·
Creative Director (Wolfgang) Fabiano Queiroz (Tatú)·
Head of Art Andre Maciel·
Executive Director Tina Castro·
Account Tayna Boaventura·
Planning Letícia Alves·
Producer Laryssa Andrade·
Illustrators Doug Lopes, Bob Souzza, Léo Soares, Ícaro Yuji, Rafael Duque·