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Adidas
Guardian Of The Gridion
Annually, the spring marks the passage of college football athletes to their NFL for the first time. In addition, the NFL Draft is a huge event for athletes and sports brands who use the moment to hype their young stars.
To help introduce Adidas's newest roster athletes to the world while promoting the Adicomic cleat collection, we created an illustrated series showcasing the signature athletes of the 2021 rookie class.
Guardians of the Gridiron featured 5 notable Adidas athletes (and some unknowns). They allowed fans to follow their adventures through a unique social comic series - each story debuting on Instagram during the NFL Draft.
To help introduce Adidas's newest roster athletes to the world while promoting the Adicomic cleat collection, we created an illustrated series showcasing the signature athletes of the 2021 rookie class.
Guardians of the Gridiron featured 5 notable Adidas athletes (and some unknowns). They allowed fans to follow their adventures through a unique social comic series - each story debuting on Instagram during the NFL Draft.
Client
Adidas
Agency
Wolfgang LA
Campaing
Guardian Of The Gridion
1 | 5
Credits
Client Adidas·
Agency Wolfgang LA·
Campaing Guardian Of The Gridion·
Creative Director (Wolfgang) Fabiano Queiroz (Tatú)·
Head of Art Andre Maciel·
Executive Director Tina Castro·
Account Tayna Boaventura·
Planning Letícia Alves·
Producer Laryssa Andrade·
Illustrators Doug Lopes, Bob Souzza, Léo Soares, Ícaro Yuji, Rafael Duque·
Agency Wolfgang LA·
Campaing Guardian Of The Gridion·
Creative Director (Wolfgang) Fabiano Queiroz (Tatú)·
Head of Art Andre Maciel·
Executive Director Tina Castro·
Account Tayna Boaventura·
Planning Letícia Alves·
Producer Laryssa Andrade·
Illustrators Doug Lopes, Bob Souzza, Léo Soares, Ícaro Yuji, Rafael Duque·
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