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Adidas

Guardian Of The Gridion

Adidas - Guardian Of The Gridion
Annually, the spring marks the passage of college football athletes to their NFL for the first time. In addition, the NFL Draft is a huge event for athletes and sports brands who use the moment to hype their young stars.
To help introduce Adidas's newest roster athletes to the world while promoting the Adicomic cleat collection, we created an illustrated series showcasing the signature athletes of the 2021 rookie class.
Guardians of the Gridiron featured 5 notable Adidas athletes (and some unknowns). They allowed fans to follow their adventures through a unique social comic series - each story debuting on Instagram during the NFL Draft.

Client

Adidas

Agency

Wolfgang LA

Campaing

Guardian Of The Gridion
Adidas - Guardian Of The Gridion
Adidas - Guardian Of The Gridion
Adidas - Guardian Of The Gridion
Adidas - Guardian Of The Gridion
Adidas - Guardian Of The Gridion
Adidas - Guardian Of The Gridion
Adidas - Guardian Of The Gridion
Adidas - Guardian Of The Gridion
Adidas - Guardian Of The Gridion
Adidas - Guardian Of The Gridion

Credits

Client Adidas·
Agency Wolfgang LA·
Campaing Guardian Of The Gridion·
Creative Director (Wolfgang) Fabiano Queiroz (Tatú)·
Head of Art Andre Maciel·
Executive Director Tina Castro·
Account Tayna Boaventura·
Planning Letícia Alves·
Producer Laryssa Andrade·
Illustrators Doug Lopes, Bob Souzza, Léo Soares, Ícaro Yuji, Rafael Duque·
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Action·Adidas·Adizero·Athlete·Colorful·Comics·NFL·Sport·
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