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Adidas - Dugout

Unofficial Sponsor of the 2023 MLB All-Star Game

Adidas made its mark at the 2023 MLB All-Star Game in Seattle, an event typically dominated by its biggest competitor. But this time, things were different - Adidas shone brightly, with the key players of the edition being sponsored by the brand - names like J.D. Martinez, Julio Rodriguez, Corey Seager, and Luis Robert Jr.
Wolfgang LA invited us to create powerful key visuals highlighting the skills and characteristics of these baseball stars to celebrate this achievement and their prominent role as the primary non-sponsors of the event. Inspired by Seattle's rich musical heritage, where the event occurred, we infused a touch of music festival vibes into the posters. This led to the concept of the "Adidas Summer Bash," a fictional event that allowed the brand to promote its athletes without directly mentioning the All-Star Game. This strategy not only captivated the audience but also solidified Adidas' position in the baseball realm.

Client

Adidas

Agency

Wolfgang LA

Campaign

Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game

J.D. Martinez — Rocket Ball

Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game

Corey Seager - The All-Around Hitter

Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game

Julio Rodrigues - The J-Rod Show

Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game

Luis Robert Jr. - La Pantera

Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game

2023 MLB All-Star Game - Headliner

Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game

Assets

Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game

Social Media

Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game
Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game

Credits

Client Adidas·
Agency Wolfgang LA·
Campaign Unofficial Sponsor of the 2023 MLB All-Star Game·
Creative Director (Wolfgang LA) Mike Van Linda, Adam Stockton, Maximiliano Chanan·
Creative Director (Black Madre) Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Head of Production Laryssa Andrade·
Production Felipe Ribs·
Head of Art Ícaro Yuji·
Illustrator Coordinator Léo Soares ·
Illustrators Victor Goularte, Igor Ras, Leonardo Soares, Fernando Molina, Peve Azevedo, Renato Munhoz·
Animators Ramona Krüger, Samuel Chuengue·

Awards & Recognition

2x
2023
Clio Sports Awards — Bronze
Category: Design | Posters — Agency: Wolfgang LA — Client: Adidas — Campaign: Unofficial Sponsor of the 2023 MLB All-Star Game
2023 • Clio Sports Awards — Bronze • Category: Design | Posters — Agency: Wolfgang LA — Client: Adidas — Campaign: Unofficial Sponsor of the 2023 MLB All-Star Game
2023
Clio Sports Awards — Bronze
Category: Design | Fan Engagement — Agency: Wolfgang LA — Client: Adidas — Campaign: Unofficial Sponsor of the 2023 MLB All-Star Game
2023 • Clio Sports Awards — Bronze • Category: Design | Fan Engagement — Agency: Wolfgang LA — Client: Adidas — Campaign: Unofficial Sponsor of the 2023 MLB All-Star Game
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