Adidas - Dugout
Unofficial Sponsor of the 2023 MLB All-Star Game
Para comemorar essa conquista e seu papel proeminente como o principal não-patrocinador do evento, a Wolfgang LA nos convidou para criar key visuals poderosos, destacando as habilidades e características desses astros do beisebol. Inspirados na rica herança musical de Seattle, onde o evento ocorreu, adicionamos um toque de festival de música aos pôsteres. Surgiu então o conceito do “Adidas Summer Bash”, um evento fictício que permitiu à marca promover seus atletas sem mencionar diretamente o All-Star Game. Essa estratégia não só cativou o público, mas também solidificou o posicionamento da Adidas no universo do beisebol.
Cliente
Agência
Campanha
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-115700c4e69742a36245.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-51177004a667b273c311.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-d1e750446657e25324d9.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-21b7a004765782a17782.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-2157a0d4e6c7626325c5.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-a1377052d954d403a0a2.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-c18790e2c9845433d0c0.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-01f79004e752552389d0.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-b19790d299f434b3d041.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-81a7e0f219c4f4835040.jpg)
J.D. Martinez — Rocket Ball
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-013720b4057863d326d2.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-51577012093510b3c7a3.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-2147a004a65357478744.gif)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-d11750727984d5e80081.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-f1f7501455e87527c1d7.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-b147a00259d4c4808253.gif)
Corey Seager - The All-Around Hitter
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-c1273094052843124782.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-51e7804435a9046736e0.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-b12720c3a0e2d8c780a8.gif)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-115700937042e1c591b0.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-b157600445e960395667.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-11a700546615e8631543.gif)
Julio Rodrigues - The J-Rod Show
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-2157b0f445c8d3d426e5.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-8197108406d4860629a8.jpg)
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![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-a167f054864598e1f1a7.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-b1f720e476f5e8441308.gif)
Luis Robert Jr. - La Pantera
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-2177d0b4663793399326.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-a117f02447e1a7311932.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-8107d08457d2556717f0.gif)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-c1f740c427d4a0d3f243.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-f13710245702d294b629.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-718710642772f9f59668.gif)
2023 MLB All-Star Game - Headliner
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-2197e0c405e937c601e3.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-81e7309486b32308f634.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-81c7006486c471569411.gif)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-11e7b0f406b3c39684c4.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-a1577034977323b41706.jpg)
Assets
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-d15770e4b72310c6f705.jpg)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/adidas-dugout-c1f720044647c12472e3.jpg)
Mídia Social
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/-4197406418a927a66755.gif)
![Adidas - Dugout - Unofficial Sponsor of the 2023 MLB All-Star Game](/img/projects/70/-b1a7f0b40869371677f8.gif)
Créditos
Agência Wolfgang LA·
Campanha Unofficial Sponsor of the 2023 MLB All-Star Game·
Diretor de Criação (Wolfgang LA) Mike Van Linda, Adam Stockton, Maximiliano Chanan·
Diretor de Criação (Black Madre) Andre Maciel·
Diretor de Atendimento Tina Castro·
Head of Planning Leticia Alves·
Planejamento Beatriz Perrote·
Head of Production Laryssa Andrade·
Produção Felipe Ribs·
Head of Art Ícaro Yuji·
Coodernador de Ilustração Léo Soares ·
Ilustradores Victor Goularte, Igor Ras, Leonardo Soares, Fernando Molina, Peve Azevedo, Renato Munhoz·
Animadores Ramona Krüger, Samuel Chuengue·