Adidas

To celebrate the WNBA's GOAT (Greatest Of All Time), Candace "Ace" Parker, Adidas launches "The Legend Of Ace" campaign. The latest chapter of the "Impossible is Nothing" concept features Candace's signature product line—"Ace"—creating a fully integrated campaign that reintroduced Candace to the world.
Created by Wolfgang LA, which shows us a brand film launched on social during "Candace Parker Day" (in Chicago), challenged viewers' perceptions of gender roles in sports. The creative team deployed a design system and photograph usage across Adidas social & channels, ECOM, and in-store.
We have created an illustration package to support the design system and photography, and they used it in posters, trade displays, and press kits. Each illustration represents a significant moment in Candace's Legacy, presenting a refined character design with sharp lines in the composition.