The Legend Of Ace
Created by Wolfgang LA, which shows us a brand film launched on social during "Candace Parker Day" (in Chicago), challenged viewers' perceptions of gender roles in sports. The creative team deployed a design system and photograph usage across Adidas social & channels, ECOM, and in-store.
We have created an illustration package to support the design system and photography, and they used it in posters, trade displays, and press kits. Each illustration represents a significant moment in Candace's Legacy, presenting a refined character design with sharp lines in the composition.
Agency Wolfgang LA·
Campaign The Legend Of Ace·
Creative Director Fabiano Queiroz (Tatu)·
Photographer Christopher Anderson·
Head of Art (Black Madre) Andre Maciel·
Executive Producer Tina Castro·
Planning Letícia Alves·
Account Tayna Boaventura·
Producer Laryssa Andrade·
Illustrators Andre Maciel, Leo Soares·