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Audi

Road Tarot

Audi Pre Sense is a technological suite for preventive safety. The system previses danger situations that may arise on the road, taking measures necessary to protect drivers, passengers, and pedestrians. An almost supernatural technology capable of foreseeing the future. So emerged "Audi Road Tarot, " a deck of 36 tarot cards, all illustrated with situations of possible catastrophes.

Client

Audi

Agency

Almap BBDO

Campaign

Road Tarot
Audi - Road Tarot
Audi - Road Tarot
Audi - Road Tarot
Audi - Road Tarot
Audi - Road Tarot
Audi - Road Tarot
Audi - Road Tarot

Credits

Client Audi·
Agency Almap BBDO·
Campaign Road Tarot·
Art Directors Lucas Andrade and Pedro Reis·
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Audi·Campaign·Car·Cards·Crosshatch·Golden·Graphic·Graphic Illustration·Mockup·Package·Poster·Printing·Process·Storytelling·Tarot·
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