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Bradesco — Lollapalooza Brasil 2023
With the rockin' beats in the air, Bradesco, the main sponsor of the highly anticipated Lollapalooza Brazil 2023, pumped up music fans nationwide with an electrifying campaign. Black Madre was honored to create the entire campaign, including a film animation, marketing materials, and promos that captured the festival's unique vibe. Featuring mind-blowing installations inside and outside the event, the campaign also rocked it on social media, engaging fans and sparking a true music celebration, capturing the energy of Lolla in every detail.
Client Bradesco·Agency Aldeiah·Campaign Lollapalooza Brasil 2023·Director Andre Maciel·Business Manager Tina Castro·Executive Account Camila Holzmann·Planning Letícia Alves, Beatriz Perrote·Production Laryssa Andrade, Felipe Ribs·Illustration Coordinator Igor Ras·Illustrators Julia Albertin, Evandro D’Hipolito, Rafael Duque, Diego Abreu, Leonardo Soares·Animation Director Cesar Maciel·Animation Ramona Kruger, Saulo de Castro, Priscila Assunção·Composition Julia Hermine·Audio Mr. Pink·