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Campari

Negroni Week 2022

Campari - Negroni Week 2022
Campari celebrates Negroni Week 2022 with authorial re-readings of the famous Negroni recipe. In addition, the campaign created by Ogilvy celebrates the brand's history through time with themed posters and lots of art.
We produced 12 posters inspired by a classic moment in the brand's history, from Campari's introduction to the world of cinema, represented by Federico Fellini's short film, to the brand's connection with art, with artists such as Leonetto Cappiello.

Client

Campari

Agency

Ogilvy Brasil

Campagin

Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022
Campari - Negroni Week 2022

Credits

Client Campari·
Agency Ogilvy Brasil·
Campagin Negroni Week 2022·
CCO Sergio Mugnaini·
ECD Teco Cipriano e Mathias Almeida·
Creative Director Alexandre Parme·
Art Director Gui Pinho·
Copywriter Wagner Montanher·
Production Company Black Madre·
Diretor de Criação Andre Maciel·
Account Director Tina Castro·
Planning Leticia Alves e Beatriz Perrote·
Account Camila Holzmann·
Producer Laryssa Andrade·
Head of Art Ícaro Yuji·
Illustrators Leo Soares, Victor Goularte, Leandro Dexter, Bruno Ferrante, Bob Souzza·
Animation Coordinator Cesar Maciel·
Animators Ramona Krüger e Doug Alexis·
Making Of Film Well Naves·
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Campaign·Campari·Drink·Festival·Graphic Illustration·Poster·Vector Illustration·
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© 2011 — 2022 Black Madre