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Cheerios

Family Size

To deconstruct the expression "family size," which usually designates something "too big," Nestle launches in Brazil, the campaign "Cheerios Family Size." A special edition of eight illustrated packages, each one with a distinct format made for each kind of family. We have developed the illustrations for packages and the animation film of the campaign.

Client

Nestlé

Agency

FCB Brasil

Campaign

Cheerios Family Size
Cheerios - Family Size

Characters

Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size

Style Frames

Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size

Packaging

Cheerios - Family Size
Cheerios - Family Size
Cheerios - Family Size

Credits

Client Nestlé·
Agency FCB Brasil·
Campaign Cheerios Family Size·
Film Director Andre Maciel·
Executive Production Tina Castro·
Manager Production Letícia Alves·
Art Director Priwi·
Illustrators Priwi, Léo Soares, Ícaro Yuji, Rafael Duque (Ratão), Ana Paula·
Animation Directors Pedro Fernandes, Christopher Rocha·
Animatic Vencys·
Audio` Submarino Fantástico·
ENG
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POR
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