Cif
Cif at Rock in Rio 40th Anniversary
We developed a vibrant visual communication strategy tailored to the festival, creating playful and bold assets that highlighted the characters' clean sneakers. Additionally, we designed a versatile illustration system with a strong focus on social media applications.
Client
Agency
Credits
Agency Soko·
Production Company Black Madre·
Creative Director (Black Madre) Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote, Tommy Martins·
Executive Account Camila Holzmann·
Head of Production Laryssa Andrade·
Production Felipe Ribs·
Head of Art Igor Ras·
Illustrators Igor Ras, Peve Azevedo·