Cif

Cif made its mark at the 40th anniversary edition of Rock in Rio with a campaign centered around the iconic clean sneaker. Created by Soko, the activation featured an interactive stand where the shiny sneaker was the main attraction, reinforcing the concept of “looks like a miracle, but it’s Cif.”
We developed a vibrant visual communication strategy tailored to the festival, creating playful and bold assets that highlighted the characters' clean sneakers. Additionally, we designed a versatile illustration system with a strong focus on social media applications.