1 — 69
Share the Project
+See Infos

Cif

Cif at Rock in Rio 40th Anniversary

Cif - Cif at Rock in Rio 40th Anniversary
Cif made its mark at the 40th anniversary edition of Rock in Rio with a campaign centered around the iconic clean sneaker. Created by Soko, the activation featured an interactive stand where the shiny sneaker was the main attraction, reinforcing the concept of “looks like a miracle, but it’s Cif.”
We developed a vibrant visual communication strategy tailored to the festival, creating playful and bold assets that highlighted the characters' clean sneakers. Additionally, we designed a versatile illustration system with a strong focus on social media applications.

Client

Cif

Agency

Soko
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary
Cif - Cif at Rock in Rio 40th Anniversary

Credits

Client Cif·
Agency Soko·
Production Company Black Madre·
Creative Director (Black Madre) Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote, Tommy Martins·
Executive Account Camila Holzmann·
Head of Production Laryssa Andrade·
Production Felipe Ribs·
Head of Art Igor Ras·
Illustrators Igor Ras, Peve Azevedo·
Search on Archive
Characters·Illustration System·Music·Poster·Rock in Rio·
ENG
·
POR
© 2011 — 2024 Black Madre