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Situationships

Ogilvy Singapore created a striking campaign for CLOSEUP, which represents "Situationships" that are often misunderstood. Through vibrant, joyous illustrations and quirky stories, CLOSEUP aimed to demonstrate understanding and encourage physical connections in a digital world.
The campaign features 10 Key Visuals celebrating relationship freedom, showcasing affection between partners, friends, and pets. These visuals, crafted in cheerful and lively colors, appeared in various media to stimulate closeness and human warmth, including posters, billboards, limited edition packaging, and complementary animations that subtly yet impactfully portray the emotion of human touch.

Client

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Agency

Ogilvy & Mather Singapore

Campaign

Situationships
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Credits

Client Closeup·
Agency Ogilvy & Mather Singapore·
Campaign Situationships·
Production Company Black Madre·
Creative Director (Black Madre) Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Head of Art Icaro Yuji·
Executive Account Giovana Destro·
Head of Production Laryssa Andrade·
Production Karla Milkem·
Illustration Victor Goularte, Leandro Dexter, Bruno Ferrante·
Lettering Ribeiro·
Head of Animation Cesar Maciel·
Animation Ramona Krüger ·
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Closeup·Colorful·Family·Friends·Graphic Illustration·Happiness·Poster·
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