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CNN

The Polygraph

In the era of accelerated information, where news, articles, newspapers, texts, and posts circulate unprecedentedly, we lose control over what is true or fictional. Disinformation often takes control in this scenario, making it crucial to distinguish the "real truth" behind everything and identify trustworthy sources.
Created by Almap BBDO, this CNN campaign stands out by revealing this essential truth. Inspired by the functioning of the polygraph, a lie detector, the idea behind the campaign is straightforward: to detect and expose fake news, unveiling the truth behind distorted information. The execution of this concept has given rise to various illustrations based on headlines of false news. These images are translated into lines, later redrawn with the polygraph, symbolizing CNN's commitment to revealing the truth.

Client

CNN

Agency

Almap BBDO

Campaign

The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph
CNN - The Polygraph

Case Study

Credits

Client CNN·
Agency Almap BBDO·
Campaign The Polygraph·
Creative Directors Iron Brito, Rafael Gil, Rodrigo Almeida·
Creation Rafael Gil, Rodrigo Almeida, Francis Alan, Gustavo Tasseli·
Produtora de ilustrações Black Madre·
Creative Director (Black Madre) Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Producer Laryssa Andrade·
Head of Art Ícaro Yuji·
Illustrators Icaro Yuji Diego Abreu, Pedro Gabriel, Leandro Dexter·
Production Company (Film) The Youth·
Filme Director Bueno·
VFX Colossal·
Illustrator (Film) Pierre Lapalu·
Photo Retouch Estudio Boreal·
Production Company (Audio) Raw Audio·

Awards & Recognition

2x
2x
1x
3x
1x
2023
Clio Awards — Bronze
Category: Print & OOH | Art Direction — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2023 • Clio Awards — Bronze • Category: Print & OOH | Art Direction — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2023
Clio Awards — Silver
Category: Design | Posters — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2023 • Clio Awards — Silver • Category: Design | Posters — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2023
The One Show — Merit
Category: Poster — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2023 • The One Show — Merit • Category: Poster — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2023
The One Show — Bronze
Category: Television & VOD — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2023 • The One Show — Bronze • Category: Television & VOD — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2022
Cannes Lions — Bronze
Category: Communication Design | Posters — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2022 • Cannes Lions — Bronze • Category: Communication Design | Posters — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2022
FIAP Awards — Silver
Category: Production Technique | Illustration — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2022 • FIAP Awards — Silver • Category: Production Technique | Illustration — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2022
FIAP Awards — Silver
Category: Production Technique | Art DIrection — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2022 • FIAP Awards — Silver • Category: Production Technique | Art DIrection — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2022
FIAP Awards — Silver
Category: Print — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2022 • FIAP Awards — Silver • Category: Print — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2022
Lürzer’s Archive
Lürzer’s Archive, Vol. 02 — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
2022 • Lürzer’s Archive • Lürzer’s Archive, Vol. 02 — Agency: Almap BBDO — Client: CNN — Campaign: The Polygraph
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