CNN
The Polygraph
Created by Almap BBDO, this CNN campaign stands out by revealing this essential truth. Inspired by the functioning of the polygraph, a lie detector, the idea behind the campaign is straightforward: to detect and expose fake news, unveiling the truth behind distorted information. The execution of this concept has given rise to various illustrations based on headlines of false news. These images are translated into lines, later redrawn with the polygraph, symbolizing CNN's commitment to revealing the truth.
Client
Agency
Campaign
Case Study
Credits
Agency AlmapBBDO·
Campaign The Polygraph·
Creative Directors Iron Brito, Rafael Gil, Rodrigo Almeida·
Creation Rafael Gil, Rodrigo Almeida, Francis Alan, Gustavo Tasseli·
Produtora de ilustrações Black Madre·
Creative Director (Black Madre) Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Producer Laryssa Andrade·
Head of Art Ícaro Yuji·
Illustrators Icaro Yuji Diego Abreu, Pedro Gabriel, Leandro Dexter·
Production Company (Film) The Youth·
Filme Director Bueno·
VFX Colossal·
Illustrator (Film) Pierre Lapalu·
Photo Retouch Estudio Boreal·
Production Company (Audio) Raw Audio·