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Embraer

50 years

Embraer was born in 1969, but it all began with the dream of two children from the countryside who wished to fly. Now, 50 years later, Embraer is one of the largest aircraft manufacturers in the world. In this global campaign, we highlight the essence of what brought the brand here: the power to believe in a dream, regardless of the challenges ahead.

Based on the essence of the brand, the global campaign brings kids playfully reaching their dreams. The original art pieces were printed in metal engraving, a kind of handmade printing that brings a delicate touch to the design. After print-press ready, the images were digitized and retouched for use in key vision.

Client

Embraer

Agency

CP+B

Campaign

50 Years

Credits

Client Embraer·
Agency CP+B·
Campaign 50 Years·
ENG
·
POR
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