Havaianas

Havaianas is an iconic brand of Brazilian sandals, sold across the world. And much more than just a pair of sandals, Havaianas, you might say, represents Brazilian summer, with all their colors, style, and comfort. With that in mind, Almap invited us to illustrate the relationship between Havaianas and summer in Brazil, which is famous the world over. Being as they are, Havaianas are made out of the very stuff of that summer: It's the translation of summer, with colors, style, and swing. We made the illustrations label of Free Spirit, Pure Spontaneity, Natural Rhythm, and Endless Energy.
Almap decided to turn the packaging for Havaianas into packaging for everything that makes Brazilian summer what it is – its energy, rhythm, spontaneity, good vibes, friendship, free spirit, etc. And inside each pack, of course, a pair of Havaianas. They created these physical packaging styles and then photographed them, showing the Havaianas coming out of the packaging that illustrates the best of Brazilian summer.