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Havaianas

Made of Brazilian Summer

The new Havaianas Global Campaign represents the spirit of Brazilian summer and the colorful art direction brings the best of this feeling, such as tropical beauty, energy, spontaneity, good vibes, happiness, samba and free spirit.The arts were inspired by vintage labels, such as matchbox, sardine can, oil can and fresh juice box.

Client

Havaianas

Agency

Almap BBDO

Campaign

Made of Brazilian Summer

Credits

Client Havaianas·
Agency Almap BBDO·
Campaign Made of Brazilian Summer·
Art Directors Keka Morelle and Felipe Antonioli·
3D illustrations Gelmi Studio·
Logotype Motor Niveo·
illustration Black Madre Atelier·
Photography Alê Catan and Mariana Valverde·

Awards & Recognition

4x
4x
2x
2017
Cannes Lions – Gold
Print – Campaign by AlmapBBDO to Havaianas – Matches
2017 • Cannes Lions – Gold • Print – Campaign by AlmapBBDO to Havaianas – Matches
2017
Cannes Lions – Silver
Outdoor – Campaign by AlmapBBDO to Havaianas – Cup and Matches
2017 • Cannes Lions – Silver • Outdoor – Campaign by AlmapBBDO to Havaianas – Cup and Matches
2017
Cannes Lions – Silver
Outdoor – Campaign by AlmapBBDO to Havaianas – Endless Energy, Free Spirit and Pure Spontaneity
2017 • Cannes Lions – Silver • Outdoor – Campaign by AlmapBBDO to Havaianas – Endless Energy, Free Spirit and Pure Spontaneity
2017
Cannes Lions – Silver
Print – Campaign by AlmapBBDO to Havaianas – Endless Energy and Free Spirit
2017 • Cannes Lions – Silver • Print – Campaign by AlmapBBDO to Havaianas – Endless Energy and Free Spirit
2017
El Ojo – Gold
Gráfica – Campaign by AlmapBBDO to Havaianas – Cup and Matches
2017 • El Ojo – Gold • Gráfica – Campaign by AlmapBBDO to Havaianas – Cup and Matches
2017
El Ojo – Gold
Design – Campaign by AlmapBBDO to Havaianas
2017 • El Ojo – Gold • Design – Campaign by AlmapBBDO to Havaianas
2017
El Ojo – Silver
Gráfica – Campaign by AlmapBBDO to Havaianas – Cup and Matches
2017 • El Ojo – Silver • Gráfica – Campaign by AlmapBBDO to Havaianas – Cup and Matches
2017
El Ojo – Bronze
Gráfica Craft – Campaign by AlmapBBDO to Havaianas – Cup and Matches
2017 • El Ojo – Bronze • Gráfica Craft – Campaign by AlmapBBDO to Havaianas – Cup and Matches
2017
Behance
Featured Project — Graphic Design Gallery
2017 • Behance • Featured Project — Graphic Design Gallery
2017
Behance
Featured Project — Illustrator Gallery
2017 • Behance • Featured Project — Illustrator Gallery
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