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Havaianas

Made of Brazilian Summer

Havaianas is an iconic brand of Brazilian sandals, sold across the world. And much more than just a pair of sandals, Havaianas, you might say, represents Brazilian summer, with all their colors, style, and comfort. With that in mind, Almap invited us to illustrate the relationship between Havaianas and summer in Brazil, which is famous the world over. Being as they are, Havaianas are made out of the very stuff of that summer: It's the translation of summer, with colors, style, and swing. We made the illustrations label of Free Spirit, Pure Spontaneity, Natural Rhythm, and Endless Energy.
Almap decided to turn the packaging for Havaianas into packaging for everything that makes Brazilian summer what it is – its energy, rhythm, spontaneity, good vibes, friendship, free spirit, etc. And inside each pack, of course, a pair of Havaianas. They created these physical packaging styles and then photographed them, showing the Havaianas coming out of the packaging that illustrates the best of Brazilian summer.

Client

Havaianas

Agency

Almap BBDO

Campaign

Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer
Havaianas - Made of Brazilian Summer

Credits

Client Havaianas·
Agency Almap BBDO·
Campaign Made of Brazilian Summer·
Art Directors Keka Morelle and Felipe Antonioli·
Copywriters Pedro Cobertt and Daniel Oksenberg·
3D Illustrations and Animation Gelmi Studio·
Logotype Motor Niveo·
Illustration Black Madre·
Photography Alê Catan and Mariana Valverde·

Awards & Recognition

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3x
1x
3x
2x
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5x
2x
2017
Cannes Lions — Gold
Category: Print and Publishing | Clothing, Footwear & Accessories — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Matches and Cup)
2017 • Cannes Lions — Gold • Category: Print and Publishing | Clothing, Footwear & Accessories — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Matches and Cup)
2017
Cannes Lions — Gold
Category: Print and Publishing | Art Direction — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Matches and Cup)
2017 • Cannes Lions — Gold • Category: Print and Publishing | Art Direction — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Matches and Cup)
2017
Cannes Lions — Ouro
Category: Print — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Matches)
2017 • Cannes Lions — Ouro • Category: Print — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Matches)
2017
Cannes Lions — Silver
Category: Outdoor | Art Direction — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Free Spirit, Endless Energy)
2017 • Cannes Lions — Silver • Category: Outdoor | Art Direction — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Free Spirit, Endless Energy)
2017
Cannes Lions — Silver
Category: Print and Publishing | Clothing, Footwear & Accessories — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Free Spirit, Endless Energy)
2017 • Cannes Lions — Silver • Category: Print and Publishing | Clothing, Footwear & Accessories — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Free Spirit, Endless Energy)
2017
Cannes Lions — Bronze
Category: Print Technique | Art Direction — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Free Spirit, Endless Energy)
2017 • Cannes Lions — Bronze • Category: Print Technique | Art Direction — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Free Spirit, Endless Energy)
2017
Clio Awards — Bronze
Category: Print Technique | Art Direction — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2017 • Clio Awards — Bronze • Category: Print Technique | Art Direction — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2017
LIA Awards — Bronze
Category: Package Design — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2017 • LIA Awards — Bronze • Category: Package Design — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2017
El Ojo — Gold
Category: Design | Piezas impresas de Comunicación — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2017 • El Ojo — Gold • Category: Design | Piezas impresas de Comunicación — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2017
El Ojo — Gold
Category: Graphic | Product Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2017 • El Ojo — Gold • Category: Graphic | Product Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2017
El Ojo — Bronze
Category: Gráfica Craft — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2017 • El Ojo — Bronze • Category: Gráfica Craft — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2017
CCSP — Gold
Category: Design — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Samba no Pé, Espontaneidade, Energia e Free Spirit)
2017 • CCSP — Gold • Category: Design — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Samba no Pé, Espontaneidade, Energia e Free Spirit)
2017
CCSP — Silver
Category: Integrated Case — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Samba no Pé, Espontaneidade, Energia e Free Spirit)
2017 • CCSP — Silver • Category: Integrated Case — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Samba no Pé, Espontaneidade, Energia e Free Spirit)
2017
CCSP — Silver
Category: OOH — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Samba no Pé, Espontaneidade, Energia e Free Spirit)
2017 • CCSP — Silver • Category: OOH — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Samba no Pé, Espontaneidade, Energia e Free Spirit)
2017
Lürzer’s Archive — Issue 04/2017
Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Matches and Pure Spontaneity)
2017 • Lürzer’s Archive — Issue 04/2017 • Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Matches and Pure Spontaneity)
2018
D&AD — Wood Pencil
Category: Press Advertising — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • D&AD — Wood Pencil • Category: Press Advertising — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
NY Festivals — Second Prize Award
Category: Package & Product Design | Craft — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • NY Festivals — Second Prize Award • Category: Package & Product Design | Craft — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
NY Festivals — Third Prize Award
Category: Outdoor | OOH Marketing | Craft — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • NY Festivals — Third Prize Award • Category: Outdoor | OOH Marketing | Craft — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
NY Festivals — Third Prize Award
Category: Print | Traditional & Digital — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • NY Festivals — Third Prize Award • Category: Print | Traditional & Digital — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
ADC — Bronze
Category: Art Direction | Press | Print Advertising Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • ADC — Bronze • Category: Art Direction | Press | Print Advertising Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
ADC — Merit
Category: Press | Magazine - Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Free Spirit, Pure Spontaneity, Endless Energy and Cup)
2018 • ADC — Merit • Category: Press | Magazine - Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Free Spirit, Pure Spontaneity, Endless Energy and Cup)
2018
The One Show — Silver
Category: Outdoor | Art Direction — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • The One Show — Silver • Category: Outdoor | Art Direction — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
The One Show — Merit
Category: Promotional | Collateral | Posters - Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • The One Show — Merit • Category: Promotional | Collateral | Posters - Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
The One Show — Merit
Category: Craft | Art Direction - Single or Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • The One Show — Merit • Category: Craft | Art Direction - Single or Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
The One Show — Merit
Category: Ambient Media (Indoor & Outdoor) | P.O.P. & In-Store - Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • The One Show — Merit • Category: Ambient Media (Indoor & Outdoor) | P.O.P. & In-Store - Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
The One Show — Merit
Category: Publishing | Magazine - Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • The One Show — Merit • Category: Publishing | Magazine - Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
El Ojo — Gold
Category: Design | Packaging — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • El Ojo — Gold • Category: Design | Packaging — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
El Ojo — Silver
Category: Graphic | Product Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018 • El Ojo — Silver • Category: Graphic | Product Campaign — Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer
2018
Lürzer’s Archive — Issue 03/2018
Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Matches)
2018 • Lürzer’s Archive — Issue 03/2018 • Agency: Almap BBDO — Client: Havaianas — Campaign: Made of Brazilian Summer (Matches)
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