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Havana Club

The Golden Age Aged Well

Havana Club - The Golden Age Aged Well
In the Golden Age of Cuba, The Havana Club gained a lot of notoriety, becoming one of the most popular rums in the world. To launch the Havana Club in the American market, brought back to life the same concept from that era. We created an illustration inspired by the glamour and design of the time. The figures were made as a crosshatch technique that allows us a kind of vintage style for the campaign.

Client

Havana Club

Agency

BBDO NY

Campaign

The Golden Age Aged Well
Havana Club - The Golden Age Aged Well
Havana Club - The Golden Age Aged Well
Havana Club - The Golden Age Aged Well
Havana Club - The Golden Age Aged Well
Havana Club - The Golden Age Aged Well
Havana Club - The Golden Age Aged Well
Havana Club - The Golden Age Aged Well
Havana Club - The Golden Age Aged Well
Havana Club - The Golden Age Aged Well
Havana Club - The Golden Age Aged Well
Havana Club - The Golden Age Aged Well

Credits

Client Havana Club·
Agency BBDO NY·
Campaign The Golden Age Aged Well·
Art Directors Cesar Finamori and Danilo Boer·
Typograph and Ornaments Kevin Cantrell Studio·
Photographer Dan Smith·
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Afro·Bacardi·BBDO NY·Beauty·Campaign·Crosshatch·Drink·Glamour·Golden·Golden Age·Havana Club·Latin America·Lettering·Miami·Poster·Rich·Rum·Singer·Sophisticated·Typography·USA·Vintage·Woman·
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