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Heinz

But First, Tomato

Heinz - But First, Tomato
Many customers still don't believe Heinz makes its ketchup from its tomatoes and five other natural ingredients. Intended to convey the organic origins of Heinz, the campaign promotes the fact that Heinz plants and cultivates its tomatoes to the highest agricultural standards to deliver the perfect flavor. To prove this, the Africa DDB Agency created a campaign putting seeds from Heinz's tomatoes on the package label. Now, the plantable labels are ready to be planted in the customer's home garden and harvest a fresh tomato after a few months. — What is Heinz's secret? Now, there is no secret anymore.
We've produced the key visuals, posters, and graphic trade material to spread this idea and create the biggest tomato farm ever!

Client

Heinz

Agency

Africa Creative DDB

Campaign

But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato
Heinz - But First, Tomato

Credits

Client Heinz·
Agency Africa Creative DDB·
Campaign But First, Tomato·
Executive Creative Director Felipe Cury, Philippe Degen ·
Creative Director Douglas Reis, Henrique Martins, Rafael Carvalho·
Art Director Gabriel Moniz, Thiago Victoriano·
Stil Images Rodrigo Pirim·
Film Director Felipe Mansur·
Audio Supersonica·
Production Company Black Madre·
Creative Director (Black Madre) Andre Maciel·
Executive Director Tina Castro·
Planner Leticia Alves, Beatriz Perrote·
Account Fernanda Lemos, Camila Holzmann·
Producer Laryssa Andrade·
Illustrators Léo Soares, Douglas Lopes, Bob Souzza·
ENG
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