Heinz

Many customers still don't believe Heinz makes its ketchup from its tomatoes and five other natural ingredients. Intended to convey the organic origins of Heinz, the campaign promotes the fact that Heinz plants and cultivates its tomatoes to the highest agricultural standards to deliver the perfect flavor. To prove this, the Africa DDB Agency created a campaign putting seeds from Heinz's tomatoes on the package label. Now, the plantable labels are ready to be planted in the customer's home garden and harvest a fresh tomato after a few months. — What is Heinz's secret? Now, there is no secret anymore.
We've produced the key visuals, posters, and graphic trade material to spread this idea and create the biggest tomato farm ever!