Hoegaarden
Spring Campaign
At the invitation of Soko Agency, we were called to create this campaign, where the challenge was to capture the essence and energy of the season through flowers and nature, using visual elements and compositions that would translate into this universe. We created various materials like vignettes, social media artwork, and trade pieces. Even the picnic towels received exclusive prints, transforming every outdoor gathering into a unique experience.
It was a work full of emotion and passion. Every detail was carefully thought out to engage everyone and provide a memorable experience. After all, spring is a season that deserves to be celebrated in style, and Hoegaarden is here to bring even more enchantment to this moment.
Client
Agency
Campaign
Animations
Botanical Toolkit
Credits
Agency Soko·
Campaign Spring Campaign·
Creative Director Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Head of Production Laryssa Andrade·
Producer Karla Milkem·
Executive Account Fernanda Lemos, Camila Holzmann·
Head of Art Ícaro Yuji·
Illustrators Leo Soares, Victor Goularte, Igor Ras, Leandro Dexter, Bruno Ferrante·
Animation Director Cesar Maciel·
Animators Ramona Krüger, Tiago Casto, Doug (Agente Laranja), Fernando Jurado, Etienne Tavares, Luiza Silva, Priscila Roberta, Marcelo Rodrigues, Marcela Siqueira·