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Hoegaarden

Spring Campaign

Hoegaarden - Spring Campaign
Spring is the season that awakens our senses with its vibrant colors and delightful fragrances. And to celebrate this season, Hoegaarden has created a campaign to make every moment even more special.
At the invitation of Soko Agency, we were called to create this campaign, where the challenge was to capture the essence and energy of the season through flowers and nature, using visual elements and compositions that would translate into this universe. We created various materials like vignettes, social media artwork, and trade pieces. Even the picnic towels received exclusive prints, transforming every outdoor gathering into a unique experience.
It was a work full of emotion and passion. Every detail was carefully thought out to engage everyone and provide a memorable experience. After all, spring is a season that deserves to be celebrated in style, and Hoegaarden is here to bring even more enchantment to this moment.

Client

Hoegaarden

Agency

Soko

Campaign

Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign

Animations

Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign
Hoegaarden - Spring Campaign

Credits

Client Hoegaarden·
Agency Soko·
Campaign Spring Campaign·
Creative Director Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Head of Production Laryssa Andrade·
Producer Karla Milkem·
Executive Account Fernanda Lemos, Camila Holzmann·
Head of Art Ícaro Yuji·
Illustrators Leo Soares, Victor Goularte, Igor Ras, Leandro Dexter, Bruno Ferrante·
Animation Director Cesar Maciel·
Animators Ramona Krüger, Tiago Casto, Doug (Agente Laranja), Fernando Jurado, Etienne Tavares, Luiza Silva, Priscila Roberta, Marcelo Rodrigues, Marcela Siqueira·
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