Honda

The 2019 Passport is Honda’s rugged new addition to its SUV line-up. The “Your Passport to Adventure” launch campaign plays off the vehicle’s name and positions it as the perfect SUV for exploring the great outdoors. The outdoor campaign uses location-specific headlines to give people a friendly kick in the backside to get out of their respective cities and into the wilderness, which is often closer than you think. One billboard in Manhattan urges people to “Cross bridges beyond Brooklyn.” Another one in Boston urges people to “Leave the red-brick roads behind.” The imagery was based on the visual style found in actual passports, and each headline was made out of passport-inspired stamps.