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Hypera
Pediatric Buscopan
Buscopan, a brand under Hypera Pharma Group renowned for its expertise in relieving abdominal pain, is expanding its presence into the infant colic market with the launch of the innovative Buscopan Pediatric. We have adopted a playful and engaging approach to introduce this new product to the public.
Our film presents the sincere testimonial of a child who describes their stomachache experiences. To bring this narrative to life, we have chosen the mother figure as the protagonist, allowing the viewer to empathize and share the child's perspective.
The heart of our film lies in exploring the vast universe of children's imagination. We have crafted a dynamic, captivating narrative with enjoyable moments that capture the audience's attention. Furthermore, we have opted for a light and sophisticated color palette that elegantly complements the story, maintaining a visually pleasing atmosphere throughout the film.
Our film presents the sincere testimonial of a child who describes their stomachache experiences. To bring this narrative to life, we have chosen the mother figure as the protagonist, allowing the viewer to empathize and share the child's perspective.
The heart of our film lies in exploring the vast universe of children's imagination. We have crafted a dynamic, captivating narrative with enjoyable moments that capture the audience's attention. Furthermore, we have opted for a light and sophisticated color palette that elegantly complements the story, maintaining a visually pleasing atmosphere throughout the film.
Client
Hypera
Agency
Cafehyna
Campaign
Pediatric Buscopan
Credits
Client Hypera·
Agency Cafehyna·
Campaign Pediatric Buscopan·
Creative Director (Black Madre) André Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Head of Production Laryssa Andrade·
Production Felipe Ribs·
Head of Art Ícaro Yuji·
Illustrator Coordinator Igor Ras·
Illustrators Igor Ras, Leandro Dexter, Bruno Ferrante·
Animation Director Cesar Maciel·
Animators Ramona Krüger, Robson Menezes, Gabrielle Paparelli, Bruna Santana, Thallyson Silvestre, Ulisses Moreira, Louise Bonne·
Audio Vox Haus·
Agency Cafehyna·
Campaign Pediatric Buscopan·
Creative Director (Black Madre) André Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Head of Production Laryssa Andrade·
Production Felipe Ribs·
Head of Art Ícaro Yuji·
Illustrator Coordinator Igor Ras·
Illustrators Igor Ras, Leandro Dexter, Bruno Ferrante·
Animation Director Cesar Maciel·
Animators Ramona Krüger, Robson Menezes, Gabrielle Paparelli, Bruna Santana, Thallyson Silvestre, Ulisses Moreira, Louise Bonne·
Audio Vox Haus·
ENG
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POR
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