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Johnnie Walker — 110 years of Striding Man
To celebrate 110 years of the Striding Man, Johnnie Walker’s icon, CP+B created an integrated campaign inspired by the landmark years in the history of the brand. Each Label represented a period of this legendary character, showing how aesthetic was changed trough the years.
The posters come to life through an animation produced by Vetor Zero, a tribute to the famous line “Keep Walking.” We also made the art for 1929’s movie part, which was an adaptation from the original poster to a wide-screen view.
2019
The One Show — Merit
Category: Craft / Art Direction — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
2019 • The One Show — Merit • Category: Craft / Art Direction — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
2018
CCSP — Gold
Category: Integraded Capaign — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
2018 • CCSP — Gold • Category: Integraded Capaign — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
2018
CCSP — Silver
Category: Design — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
2018 • CCSP — Silver • Category: Design — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
2018
CCSP — Bronze
Category: OOH — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
2018 • CCSP — Bronze • Category: OOH — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
2018
CCSP — Bronze
Category: Promo & Activation — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
2018 • CCSP — Bronze • Category: Promo & Activation — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
2018
Wave Festival — Silver
Category: Design — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
2018 • Wave Festival — Silver • Category: Design — Agency: CP+B Brasil — Client: Johnnie Walker — Campaign: 110 Yeras of Striding Man
Client Johnnie Walker·Agency CP+B Brazil·Campaign 110 years of Striding Man·Creation Pedro Galdi, Nicholas Bergantin, Mihail Aleksandrov, Luiz Paccillo, Willian Oliveira·Film Vetor Zero·Direction Mateus de Paula Santos, Nando Cohen, Diogo Kalil·Illustration (1929) Black Madre·