5 — 18
Share the Project
+See Infos

Johnnie Walker

110 years of Striding Man

To celebrate 110 years of the Striding Man, Johnnie Walker’s icon, CP+B created a complete and integrated campaign inspired by the landmark years in the history of the brand. The illustration now comes to life through an animation produced by Vetor Zero, a tribute to the famous line “Keep Walking”.

We have made the concept art of 1929’s movie part, that was adapted from the original poster to wide-screen view.


Johnnie Walker


Crispin Porter + Bogusky


110 years of Striding Man

Poster Final Art

Packaging and OOH


Client Johnnie Walker·
Agency Crispin Porter + Bogusky·
Campaign 110 years of Striding Man·
Direction Mateus de Paula Santos, Nando Cohen e Diogo Kalil·
Film Vetor Zero·
Illustration Black Madre Atelier·
Search on Archive
2017· Celebration· Concept· Design· Film· History· Johnnie Walker· Landscape· Lettering· Man· People· Poster· Sketch· Type· Typography· Whisky·
© 2010 — 2019 Black Madre