3 — 24
Share the Project
+See Infos

Johnnie Walker

110 years of Striding Man

To celebrate 110 years of the Striding Man, Johnnie Walker’s icon, CP+B, created an integrated campaign inspired by the landmark years in the history of the brand. Each Label represented a period of this legendary character, showing how aesthetic was changed trough the years.

The posters come to life through an animation produced by Vetor Zero, a tribute to the famous line “Keep Walking.” We also made the art for 1929’s movie part, which was an adaptation from the original poster to a wide-screen view.


Johnnie Walker




110 years of Striding Man

Film - 110 Years of Striding Man

Video Case


Client Johnnie Walker·
Agency CP+B·
Campaign 110 years of Striding Man·
Direction Mateus de Paula Santos, Nando Cohen e Diogo Kalil·
Film Vetor Zero·
Illustration Black Madre Atelier·
Search on Archive
Animation· Concept Art· Design· Fine Art· Johnnie Walker· Package· Painting· Paper· Perspective· Poster· Process· Sketch· Striding Man· Vanish Point· Vintage·
© 2010 — 2019 Black Madre