Johnnie Walker

To celebrate 110 years of the Striding Man, Johnnie Walker’s icon, CP+B created an integrated campaign inspired by the landmark years in the history of the brand. Each Label represented a period of this legendary character, showing how aesthetic was changed trough the years.
The posters come to life through an animation produced by Vetor Zero, a tribute to the famous line “Keep Walking.” We also made the art for 1929’s movie part, which was an adaptation from the original poster to a wide-screen view.