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Johnnie Walker

110 years of Striding Man

To celebrate 110 years of the Striding Man, Johnnie Walker’s icon, CP+B, created an integrated campaign inspired by the landmark years in the history of the brand. Each Label represented a period of this legendary character, showing how aesthetic was changed trough the years.

The posters come to life through an animation produced by Vetor Zero, a tribute to the famous line “Keep Walking.” We also made the art for 1929’s movie part, which was an adaptation from the original poster to a wide-screen view.

Client

Johnnie Walker

Agency

CP+B

Campaign

110 years of Striding Man

Film - 110 Years of Striding Man

Video Case

Credits

Client Johnnie Walker·
Agency CP+B·
Campaign 110 years of Striding Man·
Direction Mateus de Paula Santos, Nando Cohen e Diogo Kalil·
Film Vetor Zero·
Illustration Black Madre Atelier·
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Animation· Concept Art· Design· Fine Art· Johnnie Walker· Package· Painting· Paper· Perspective· Poster· Process· Sketch· Striding Man· Vanish Point· Vintage·
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