Jovem MK

For many young people in Brazil, their first gift isn’t a doll or a soccer ball but a weapon.
This is the story of Jovem MK, who defied the odds and found a way to tell her journey in music.
Inspired by this narrative, we created a poster concept based on gift wrapping paper. The idea features various patterns and themes that wrap what appears to be a weapon. Each design was handcrafted, digitized, and transformed into patterns like traditional gift wraps.