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KFC
A Taste Of Glory
Since 1974, the FIFA World Cup trophy has mesmerized players and football enthusiasts around the globe with its iconic design and the gleaming allure of radiant gold. Yet, an intriguing detail in its shape catches the eye: its striking resemblance to a mouthwatering KFC golden drumstick.
Despite not being an official tournament sponsor, KFC embraced this peculiarity and created a unique tribute homage that stirs the imagination and sparks creativity among fans. We were honored to be invited to create artwork commemorating the most unforgettable moments in the tournament's history, seamlessly blending the passion for football with the delectable flavor of golden drumsticks.
Despite not being an official tournament sponsor, KFC embraced this peculiarity and created a unique tribute homage that stirs the imagination and sparks creativity among fans. We were honored to be invited to create artwork commemorating the most unforgettable moments in the tournament's history, seamlessly blending the passion for football with the delectable flavor of golden drumsticks.
Client
KFC
Agency
TBWA\RAAD
Campaign
A Taste Of Glory
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Credits
Client KFC·
Agency TBWA\RAAD·
Campaign A Taste Of Glory·
Creative Director Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Head of Production Laryssa Andrade·
Producer Karla Milkem·
Head of Art Ícaro Yuji·
Executive Account Camila Holzmann·
Illustrators Diego Abreu, Pedro Gabriel, Leandro Dexter, Bruno Ferrante, Evandro D'Hipolito·
Animation Director Cesar Maciel·
Animators Ramona Krüger e Tiago Castro·
Lettering Ribeiro·
Agency TBWA\RAAD·
Campaign A Taste Of Glory·
Creative Director Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Head of Production Laryssa Andrade·
Producer Karla Milkem·
Head of Art Ícaro Yuji·
Executive Account Camila Holzmann·
Illustrators Diego Abreu, Pedro Gabriel, Leandro Dexter, Bruno Ferrante, Evandro D'Hipolito·
Animation Director Cesar Maciel·
Animators Ramona Krüger e Tiago Castro·
Lettering Ribeiro·
Awards & Recognition
1x
2023
Lürzer’s Archive
Lürzer’s Archive, Vol. 03 — Agency: TBWA\RAAD — Client: KFC — Campaign: A Taste Of Glory
2023 • Lürzer’s Archive • Lürzer’s Archive, Vol. 03 — Agency: TBWA\RAAD — Client: KFC — Campaign: A Taste Of Glory
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