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Nike - Corinthians
Wall Gol
Corinthians is a nation, the biggest soccer crowd in Brazil. To celebrate its history, Nike decided to create an OOH campaign focused on the most relevant Goals of Corinthians' history. There was a collecting vote, and it became a challenge to identify the twelve Goals in the entire club’s history. After the selection, It created an extended mural around the training complex for the professional players with those scenes.
The idea was not to select the fantastic Goals, but the most sweat and brave considered done with the feet, head, elbow, or whatever else. Eventually performed outside of regular time, it’s associated with hard times, with periods of eternal screams, chanting, and widespread euphoria. A Goal which decides, which chills
The idea was not to select the fantastic Goals, but the most sweat and brave considered done with the feet, head, elbow, or whatever else. Eventually performed outside of regular time, it’s associated with hard times, with periods of eternal screams, chanting, and widespread euphoria. A Goal which decides, which chills
Client
Nike
Agency
F/Nazca S&S
Campaign
Wall Goal
Ruço – Fluminense 1 x 1 Corinthians – 1976
Basílio – Corinthians 1 x 0 Ponte Preta – 1977
Biro-Biro – Corinthians 3 x 1 São Paulo – 1982
Sócrates – Corinthians 1 x 1 São Paulo – 1983
Viola – Corinthians 1 x 0 Guarani – 1988
Tupãzinho – Corinthians 1 x 0 São Paulo – 1990
Neto – Corinthians 3 x 2 Flamengo – 1991
Marcelinho – Grêmio 0 x 1 Corinthians – 1995
Edilson – Corinthians 2 x 2 Real Madrid – 2000
Ricardinho – Corinthians 2 x 1 Santos – 2001
Ronaldo – Corinthians 1 x 1 Palmeiras – 2009
Paolo Guerrero – Corinthians 1 x 0 Chelsea – 2012
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Credits
Client Nike·
Agency F/Nazca S&S·
Campaign Wall Goal·
Agency F/Nazca S&S·
Campaign Wall Goal·
ENG
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POR
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