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Nike / Corinthians

República Popular do Corinthians

Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club’s more than 30 million fans a gift that would measure up: a country, called República Popular do Corinthians. To guarantee the recognition of República Popular do Corinthians as a country, F/Nazca Saatchi & Saatchi São Paulo developed everything a nation has: a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a President was appointed. In a guerilla action, the Presidential sash of República Popular do Corinthians was handed over to Brazil’s past president Luiz Inácio Lula da Silva.

Client

Nike

Agency

F/Nazca

Campaign

República Popular do Corinthians

Credits

Client Nike·
Agency F/Nazca·
Campaign República Popular do Corinthians·
Illustration Black Madre Atelier·
Head of Art João Linneu·
Partnership Ricardo Alonso and Flávia Gonzales·

Awards & Recognition

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1x
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2011
One Show Awards – Merit
Collateral | Poster – Campaign by Fnazca S&S to Nike
2011 • One Show Awards – Merit • Collateral | Poster – Campaign by Fnazca S&S to Nike
2011
Clio Awards — Bronze
Technique Illustration – Campaign by F/Nazca S&S to Nike
2011 • Clio Awards — Bronze • Technique Illustration – Campaign by F/Nazca S&S to Nike
2012
CCSP – Bronze
Technique Illustration – Campaign by Fnazca S&S to Nike
2012 • CCSP – Bronze • Technique Illustration – Campaign by Fnazca S&S to Nike
2015
Behance
Featured Project — Illustration Gallery
2015 • Behance • Featured Project — Illustration Gallery
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