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Nike - Corinthians
República Popular do Corinthians
Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club’s more than 30 million fans a gift that would measure up: a country, called República Popular do Corinthians. To guarantee the recognition of República Popular do Corinthians as a country, F/Nazca Saatchi & Saatchi São Paulo developed everything a nation has: a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a President was appointed. In a guerilla action, the Presidential sash of República Popular do Corinthians was handed over to Brazil’s past president Luiz Inácio Lula da Silva.
Client
Nike
Agency
F/Nazca S&S
Campaign
República Popular do Corinthians
1 | 2
Credits
Client Nike·
Agency F/Nazca S&S·
Campaign República Popular do Corinthians·
Creative Director Fabio Fernandes, Eduardo Lima·
Head of Art João Linneu·
Art Director João Linneu, Fábio Brigido, Rodrigo Castellari·
Copywriter Mariana Borga, Pedro Prado·
Photographer Caio Guatelli·
Illustration Andre Maciel·
Agency F/Nazca S&S·
Campaign República Popular do Corinthians·
Creative Director Fabio Fernandes, Eduardo Lima·
Head of Art João Linneu·
Art Director João Linneu, Fábio Brigido, Rodrigo Castellari·
Copywriter Mariana Borga, Pedro Prado·
Photographer Caio Guatelli·
Illustration Andre Maciel·
Awards & Recognition
1x
2x
1x
1x
1x
2011
One Show Awards – Merit
Collateral | Poster – Campaign by Fnazca S&S to Nike
2011 • One Show Awards – Merit • Collateral | Poster – Campaign by Fnazca S&S to Nike
2011
Clio Awards — Bronze
Technique Illustration – Campaign by F/Nazca S&S to Nike
2011 • Clio Awards — Bronze • Technique Illustration – Campaign by F/Nazca S&S to Nike
2011
Clio Awards - Short List
Design – Campaign by F/Nazca S&S to Nike / Corinthians
2011 • Clio Awards - Short List • Design – Campaign by F/Nazca S&S to Nike / Corinthians
2012
CCSP – Bronze
Technique Illustration – Campaign by Fnazca S&S to Nike
2012 • CCSP – Bronze • Technique Illustration – Campaign by Fnazca S&S to Nike
2011
Wave Festival - Blue Wave
Integrated Campaign - Campaign by Fnazca S&S to Nike
2011 • Wave Festival - Blue Wave • Integrated Campaign - Campaign by Fnazca S&S to Nike
2015
Behance
Featured Project — Illustration Gallery
2015 • Behance • Featured Project — Illustration Gallery
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