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Nike

O Team Brasileiro

Nike - O Team Brasileiro

In 2019, Brazil celebrated the 100th anniversary of their first Copa América win.
The campaign, titled "O Team Brasileiro", brought back to life the concept of "the Brazilian Team", as the national team was called back in 1919. The new yet retro cards transformed Brazilian players Neymar, Philippe Coutinho, Arthur, Casemiro, and Marquinhos into collectible cards for various sports from that era.
All graphic elements—the illustrations, typography, icons, and numbers—were also handmade and produced through a process of chalcography that imprinted the images from the copper plates.

Client

Nike

Agency

Wieden+Kennedy São Paulo

Campaign

O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro
Nike - O Team Brasileiro

Credits

Client Nike·
Agency Wieden+Kennedy São Paulo·
Campaign O Team Brasileiro·
Executive Creative Directors Eduardo Lima e Renato Simões·
Head of Art Bruno Oppido·
Art Director Leone Damião·
Copywriter Adriano Sato·
Motion Graphics Eduardo Oliveira·
Production Company Black Madre·
Head of Businnes and Account Tina Castro·
Coordinator Producer Letícia Alves·
Illustration Andre Maciel, Rafael Duque·
Craft Illustration Andre Maciel·

Awards & Recognition

3x
2019
CCSP - Silver
Illustration - Campaign by Wieden+Kennedy São Paulo to Nike
2019 • CCSP - Silver • Illustration - Campaign by Wieden+Kennedy São Paulo to Nike
2019
CCSP - Gold
Art Direction - Campaign by Wieden+Kennedy São Paulo to Nike
2019 • CCSP - Gold • Art Direction - Campaign by Wieden+Kennedy São Paulo to Nike
2019
CCSP - Bronze
Digital - Campaign by Wieden+Kennedy São Paulo to Nike
2019 • CCSP - Bronze • Digital - Campaign by Wieden+Kennedy São Paulo to Nike
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American Cup·Arthur Melo·Athlete·Ball·Brazil·Brazil National Football Team·Campaign·Cards·Caserimo·CBF·Colorful·Copper Plate·Craft·Design·Flag·Football·Graphic·Handcraft·Icons·Ink·Jersey·Label·Lettering·Letterpress·Metal Engraving·Motion Graphics·Neymar·Nike·Nike Football·P. Coutinho·Players·Portrait·Poster·Printing·Printing Press·Realistic·Sport·Swoosh·Trophy·Typography·Vintage·
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