5 — 36
Share the Project
+See Infos

Oreo

Rapunzel

To celebrate Father's Day, Oreo launches the "Faz de Contos" campaign created by Sapient AG2. Animation movies created by Black Madre and directed by Andre Maciel, the project invited some fathers to retell stories for children from their perspectives. Tales like Rapunzel, Jack And The Beanstalk, and The Ugly Duckling got a new point of view by the Brazilian celebrities Lázaro Ramos, Henrique Fogaça, and Alexandre Herchcovitch, who brought more representativeness and diversity for the stories.

Client

Mondelez

Agency

Sapient AG2

Film

Rapunzel
Oreo - Rapunzel

Characters

Oreo - Rapunzel
Oreo - Rapunzel

Style Frames

Oreo - Rapunzel
Oreo - Rapunzel
Oreo - Rapunzel
Oreo - Rapunzel
Oreo - Rapunzel
Oreo - Rapunzel

Backgrounds

Oreo - Rapunzel
Oreo - Rapunzel
Oreo - Rapunzel
Oreo - Rapunzel

Color Guide

Oreo - Rapunzel
Oreo - Rapunzel
Oreo - Rapunzel

Credits

Client Mondelez·
Agency Sapient AG2·
Film Rapunzel·
Creatives Bruno Cavalcante, Murilo Israel·
Direction Andre Maciel·
Executive Production and Account Tina Castro·
Manager Production Letícia Alves·
Art Direction Priwi, Andre Maciel·
Illustrators Ícaro Yuji, Rafael Duque, Doug Lira, Bob Souzza, Léo Soares·
Motion Graphics/Animation Cesar Maciel, Paulo Chou·
Audio Apollo Nove e Douglas Couto·
ENG
·
POR
© 2010 — 2020 Black Madre