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Oreo
Rapunzel
To celebrate Father's Day, Oreo launches the "Faz de Contos" campaign created by Sapient AG2. Animation movies created by Black Madre and directed by Andre Maciel, the project invited some fathers to retell stories for children from their perspectives. Tales like Rapunzel, Jack And The Beanstalk, and The Ugly Duckling got a new point of view by the Brazilian celebrities Lázaro Ramos, Henrique Fogaça, and Alexandre Herchcovitch, who brought more representativeness and diversity for the stories.
Client
Mondelez
Agency
Sapient AG2
Film
Rapunzel
Characters
Style Frames
Backgrounds
Color Guide
Credits
Client Mondelez·
Agency Sapient AG2·
Film Rapunzel·
Creatives Bruno Cavalcante, Murilo Israel·
Direction Andre Maciel·
Executive Production and Account Tina Castro·
Manager Production Letícia Alves·
Art Direction Priwi, Andre Maciel·
Illustrators Ícaro Yuji, Rafael Duque, Doug Lira, Bob Souzza, Léo Soares·
Motion Graphics/Animation Cesar Maciel, Paulo Chou·
Audio Apollo Nove e Douglas Couto·
Agency Sapient AG2·
Film Rapunzel·
Creatives Bruno Cavalcante, Murilo Israel·
Direction Andre Maciel·
Executive Production and Account Tina Castro·
Manager Production Letícia Alves·
Art Direction Priwi, Andre Maciel·
Illustrators Ícaro Yuji, Rafael Duque, Doug Lira, Bob Souzza, Léo Soares·
Motion Graphics/Animation Cesar Maciel, Paulo Chou·
Audio Apollo Nove e Douglas Couto·
ENG
·
POR
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