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Prêmio Estadão

Desafio Cannes

Prêmio Estadão - Desafio Cannes
Estadão Cannes Challenge Award aims to propel the creation of advertising campaigns across multiple platforms. In collaboration with FCB Brazil, we received an invitation to bring to life the illustrations that will compose the entirety of the campaign, with equestrianism serving as the central pillar of the project. In this scenario, elegant scenes of riders on their mounts are meticulously portrayed, capturing the vibrant essence of equestrianism in minute detail.
Interestingly, the images employ an intriguing omission, deliberately excluding the horses from the depictions. Besides adding a unique layer to the visual narrative, this choice also serves as part of the underlying humor, where the trophy's shape, ironically, is that of a horse. In other words, it symbolizes that a horse is needed to reach any desired destination.
In this context, the illustrations transcend the traditional boundaries of visual expression, sparking a deeper reflection on the unique dynamics between humans and horses. In short, the campaign not only celebrates the elegance and tradition of equestrianism but also leverages this inherent interaction to convey an insightful and memorable message about the importance of having a "four-legged companion" to achieve our goals.

Client

Estadão

Agency

FCB Brasil

Campaign

Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes
Prêmio Estadão - Desafio Cannes

Credits

Client Estadão·
Agency FCB Brasil·
Campaign Desafio Cannes·
Art Direction André Firulo·
Illustration Andre Maciel·
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