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Puma - Palmeiras — Where the Gold Comes From
To launch Palmeiras' third jersey, Puma created the campaign "Where the Gold Comes From." The action features the recent club's three main titles, called the "Triple Crown." Furthermore, the campaign consists of 37 arts in the form of chapters describing the chronology of this legendary achievement.
Client Puma·Agency Estud.io·Campaing Where the Gold Comes From·Art Direction Plant ( João Linneu and Bruno Oppido)·Illustration Andre Maciel and Bob Souzza·Graphic Production Jomar Faria·