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Social Bullets

On Social Media Words Can Kill

Kazoo is a personal safety app developed to help families build a safer social media environment. To create awareness of the problem, Kazoo partnered with Stand for the Silent, non-profit fighting all forms of bullying since 2010. The goal was to get parents to understand the danger their kids experience on social media. Research shows that bullying is the leading cause of teenage suicide in America and that half of this abuse happens online. Together, Stand for the Silent and Kazoo decided to create a powerful anti-bullying message while generating qualified leads with concerned parents: Social Bullets.

Client

Kazoo

Agency

Area23 NY

Campaign

Social Bullets
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill

Credits

Client Kazoo·
Agency Area23 NY·
Campaign Social Bullets·
Creative Director Marcus Kawamura, Tim Hawkey, Elliot Langerman·
Art Director Eduardo Tavares, Felipe Munhoz, Leonardo Arcoverde·
Copywriter Victor Afonso, Bruno Brasileiro·
Film Production Company The Youth·
Animation Production Company Studio RX·
Creative Director (Black Madre) Andre Maciel·
Executive Director (Black Madre) Tina Castro·
Account (Black Madre) Camila Holzmann, Fernanda Lemos·
Planning (Black Madre) Letícia Alves, Beatriz Perrote·
Producer (Black Madre) Laryssa Andrade, Pamela Tanasovichi·
Illustrator Ícaro Yuji, Bob Souzza, Rafa Duque·
Typograph Arthur Daraujo·
Web Design Lamano Studio·

Awards & Recognition

1x
6x
11x
2x
2021
Lürzer’s Archive — Vol. 03/2021
Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2021 • Lürzer’s Archive — Vol. 03/2021 • Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
Clio Awards — Silver
Category: Out of Home - Health & Wellness - Poster — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Body Shaming
2022 • Clio Awards — Silver • Category: Out of Home - Health & Wellness - Poster — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Body Shaming
2022
Clio Awards — Silver
Category: Out of Home - Health & Wellness - Poster — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Culture
2022 • Clio Awards — Silver • Category: Out of Home - Health & Wellness - Poster — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Culture
2022
Clio Awards — Bronze
Category: Creative Use of Data - Health & Wellness — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Body Shaming
2022 • Clio Awards — Bronze • Category: Creative Use of Data - Health & Wellness — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Body Shaming
2022
Clio Awards — Bronze
Category: Out of Home - Health & Wellness - Poster — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Grade Shaming
2022 • Clio Awards — Bronze • Category: Out of Home - Health & Wellness - Poster — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Grade Shaming
2022
Clio Awards — Bronze
Category: Out of Home - Health & Wellness - Poster — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Sex Shaming
2022 • Clio Awards — Bronze • Category: Out of Home - Health & Wellness - Poster — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Sex Shaming
2022
Clio Awards — Bronze
Category: Print & Out of Home Craft - Health & Wellness - Art Direction — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Sex Shaming
2022 • Clio Awards — Bronze • Category: Print & Out of Home Craft - Health & Wellness - Art Direction — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets - Sex Shaming
2022
The One Show — Silver
Category: Creative Use of Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • The One Show — Silver • Category: Creative Use of Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
The One Show — Silver
Category: Social Media — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • The One Show — Silver • Category: Social Media — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
The One Show — Bronze
Category: Craft - Art Direction — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • The One Show — Bronze • Category: Craft - Art Direction — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
The One Show — Merit
Category: Responsive Environments — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • The One Show — Merit • Category: Responsive Environments — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
The One Show — Merit
Category: Visual Craft - Art Direction — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • The One Show — Merit • Category: Visual Craft - Art Direction — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
The One Show — Merit
Category: Craft - Dynamic Data Visualization — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • The One Show — Merit • Category: Craft - Dynamic Data Visualization — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
The One Show — Merit
Category: Social Media — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • The One Show — Merit • Category: Social Media — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
The One Show — Merit
Category: Digital Installations — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • The One Show — Merit • Category: Digital Installations — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
The One Show — Merit
Category: Creative Use of Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • The One Show — Merit • Category: Creative Use of Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
The One Show — Merit
Category: Brand Installations — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • The One Show — Merit • Category: Brand Installations — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
The One Show — Merit
Category: Real-Time Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • The One Show — Merit • Category: Real-Time Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
D&AD — Yellow Pencil
Category: Spatial Design - Installations — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • D&AD — Yellow Pencil • Category: Spatial Design - Installations — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022
D&AD — Wood Pencil
Category: Digital - Use of Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2022 • D&AD — Wood Pencil • Category: Digital - Use of Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
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