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Social Bullets

On Social Media Words Can Kill

Kazoo is a personal safety app developed to help families build a safer social media environment. To create awareness of the problem, Kazoo partnered with Stand for the Silent, non-profit fighting all forms of bullying since 2010. The goal was to get parents to understand the danger their kids experience on social media. Research shows that bullying is the leading cause of teenage suicide in America and that half of this abuse happens online. Together, Stand for the Silent and Kazoo decided to create a powerful anti-bullying message while generating qualified leads with concerned parents: Social Bullets.

Client

Kazoo

Agency

Area 23 NY

Campaign

Social Bullets
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill
Social Bullets - On Social Media Words Can Kill

Credits

Client Kazoo·
Agency Area 23 NY·
Campaign Social Bullets·
Creative Director Marcus Kawamura, Tim Hawkey, Elliot Langerman·
Art Director Eduardo Tavares, Felipe Munhoz, Leonardo Arcoverde·
Copywriter Victor Afonso, Bruno Brasileiro·
Creative Director (Black Madre) Andre Maciel·
Executive Director (Black Madre) Tina Castro·
Account (Black Madre) Camila Holzmann, Fernanda Lemos·
Planejamento (Black Madre) Letícia Alves, Beatriz Perrote·
Producer (Black Madre) Laryssa Andrade, Pamela Tanasovichi·
Illustrator Ícaro Yuji, Bob Souzza, Rafa Duque·
Typograph Arthur Daraujo·
Web Design Lamano Studio·

Awards & Recognition

1x
3x
1x
2021
Lürzer’s Archive — Issue 03/2021
Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2021 • Lürzer’s Archive — Issue 03/2021 • Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2021
Cannes Lions — Shortlist
Category: Digital Craft — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2021 • Cannes Lions — Shortlist • Category: Digital Craft — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2021
Cannes Lions — Shortlist
Category: Creative Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2021 • Cannes Lions — Shortlist • Category: Creative Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2021
Cannes Lions — Shortlist
Category: Health — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2021 • Cannes Lions — Shortlist • Category: Health — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2021
Clio Awards — Shortlist
Category: Creative Use Of Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
2021 • Clio Awards — Shortlist • Category: Creative Use Of Data — Agency: Area23 NY — Client: Kazoo — Campaign: Social Bullets
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