Social Bullets

Kazoo is a personal safety app developed to help families build a safer social media environment. To create awareness of the problem, Kazoo partnered with Stand for the Silent, non-profit fighting all forms of bullying since 2010. The goal was to get parents to understand the danger their kids experience on social media. Research shows that bullying is the leading cause of teenage suicide in America and that half of this abuse happens online. Together, Stand for the Silent and Kazoo decided to create a powerful anti-bullying message while generating qualified leads with concerned parents: Social Bullets.