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Superbet
Rock in Rio
Superbet was part of the 40th-anniversary edition of Rock in Rio with a campaign developed by Arteplan. The audience experienced an interactive activation at the booth that uniquely connected sports and entertainment.
The visual communication was designed to resonate with the festival’s energy, blending graphic elements from music and sports competitions. We also created a dynamic illustration system for social media, highlighting the connection between the festival and the brand.
The visual communication was designed to resonate with the festival’s energy, blending graphic elements from music and sports competitions. We also created a dynamic illustration system for social media, highlighting the connection between the festival and the brand.
Client
Superbet
Agency
Artplan
Campaign
Rock in Rio Festival
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Credits
Client Superbet·
Agency Artplan·
Campaign Rock in Rio Festival·
Creative Director (Black Madre) Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning: Beatriz Perrote, Tommy Martins·
Executive Account Camila Holzmann, Giovana Destro·
Head of Production Laryssa Andrade·
Producer Karla Milkem·
Head of Art Igor Ras·
Illustrators Igor Ras, Rentz, Yann Valber·
Head of Animation Cesar Maciel·
Animators Ramona Krüger, Boyd·
Agency Artplan·
Campaign Rock in Rio Festival·
Creative Director (Black Madre) Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning: Beatriz Perrote, Tommy Martins·
Executive Account Camila Holzmann, Giovana Destro·
Head of Production Laryssa Andrade·
Producer Karla Milkem·
Head of Art Igor Ras·
Illustrators Igor Ras, Rentz, Yann Valber·
Head of Animation Cesar Maciel·
Animators Ramona Krüger, Boyd·
ENG
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POR
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