Tok&Stok - Pacaembu

DPZ agency invited us to produce a campaign to promote the auction of Original Pacaembu Chairs for Tok&Stok, signed by nine Brazilian football stars. Pacaembu was a stage for millions of unforgettable matches, and there is no shortage of remarkable stories of idols who were able to perform at the famous stadium in São Paulo.
We created an animation film - with audio and soundtrack by Vox Haus - that summarises, in one minute, the script of an imaginary match, which brings together a sequence of exciting moves carried out by the team of players participating in the action. We also produced posters as a ticket shape to celebrate each player and the matches that shaped Pacaembu's history.
With 100% of the profit reverted to the benefit of the NGO Gol de Letra, the project to re-signify the numbered chairs of Pacaembu is a partnership between Tok&Stok and the DPZ agency.