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Tok&Stok - Pacaembu

Original Pacaembu Chairs

DPZ agency invited us to produce a campaign to promote the auction of Original Pacaembu Chairs for Tok&Stok, signed by nine Brazilian football stars. Pacaembu was a stage for millions of unforgettable matches, and there is no shortage of remarkable stories of idols who were able to perform at the famous stadium in São Paulo.
We created an animation film - with audio and soundtrack by Vox Haus - that summarises, in one minute, the script of an imaginary match, which brings together a sequence of exciting moves carried out by the team of players participating in the action. We also produced posters as a ticket shape to celebrate each player and the matches that shaped Pacaembu's history.
With 100% of the profit reverted to the benefit of the NGO Gol de Letra, the project to re-signify the numbered chairs of Pacaembu is a partnership between Tok&Stok and the DPZ agency.

Client

Tok&Stok

Agency

DPZ

Campaign

Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs

Tickets

Tok&Stok - Pacaembu - Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs

Poster Scene

Tok&Stok - Pacaembu - Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs

Style Frames

Tok&Stok - Pacaembu - Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs
Tok&Stok - Pacaembu - Original Pacaembu Chairs

Credits

Client Tok&Stok·
Agency DPZ·
Campaign Original Pacaembu Chairs·
CEO Fernando Diniz , Benjamin Yung Jr·
CCO Benjamin Yung Jr·
Executive Creative Director Fabio Mozeli·
Creation Samoel Junqueira, João Palma, Fred Sekkel·
Creation Director (Black Madre) Andre Maciel·
Executive Director (Black Madre) Tina Castro·
Planning Leticia Alves, Beatriz Perrote·
Account Fernanda Lemos·
Producer Laryssa Andrade·
Illustration Coordinator Icaro Yuji·
Illustrators Leo Soares, Victor Goularte, Diego Abreu, Pedro Gabriel, Igor Ras, Leandro Dexter, Bruno Ferrante, Bob Souzza·
Animation Coordinator Cesar Maciel·
2d Animation Caique Carvalho Soares, Cesar Maciel, Deley, Felipe Soares, Juli Sartori, Louise Bonne, Tiago Cordeiro·
Clean Up Caique Carvalho Soares, Cesar Maciel, Leandro Dexter, Felipe Soares, Juli Sartori, Louise Bonne, Pamela Tanasovichi, Tiago Cordeiro·
Composition Julia Hermini, Ramona Krüger·
Audio and Soundtrack Vox Haus·
ENG
·
POR
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