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Vivo

Amazon Desert Rally

To highlight the severe issue of droughts in the Amazon rivers, Vivo launched the fictional campaign "Amazon Desert Rally." The initiative simulates a rally circuit on the Rio Branco River, the main river of Roraima, which suffers from severe droughts. With the message "Don't sponsor this rally," the campaign aims to raise public awareness about the urgent environmental situation in the region. The campaign also reveals that 40% of deforestation in the Amazon is illegal, exacerbating river droughts and harming the ecosystem. The central message is clear: "This rally is not real, but the dry rivers are."
We planned the campaign to resemble a race design and created all graphic communication, including symbols, signs, and flags, adding significance and authenticity to the project. The visual identity was inspired by indigenous elements such as tales, animals, and stories about the creation of life. We crafted seven woodcut posters to reinforce the message, combining simplicity, sharp design, and a direct graphic aesthetic with everything made from certified wood.

Client

Vivo

Agency

Africa Creative DDB

Campanha

Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally
Vivo - Amazon Desert Rally

Credits

Client Vivo·
Agency Africa Creative DDB·
Campanha Amazon Desert Rally·
CCO Sergio Gordilho·
CoCCO Nicholas Bergantin·
ECD Bruno Oppido, Juliana Leite·
Creative Director: Pedro Galdi, Pedro Rosas·
Art Director Pedro Galdi, Renan Molin, Bruno Bacci·
Copywriter Pedro Rosas, Zé Luis Schmitz, Nicholas Bergantin·
Designer Bruno Oppido·
Project Manager Thays Miranda·
Film Director Andre Vidigal·
Audio Satelite Audio·
Photo Rodrigo Pirim·
Production Company Black Madre·
Creative Director (Black Madre) Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Executive Account Letícia Lisboa·
Head of Production Laryssa Andrade·
Production Felipe Ribs·
Illustration Andre Maciel·
Woodcut Rafael Kenji, Pedro Cervini, Tiago Costa·
ENG
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POR
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