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Yanomami — A Horror Story
(... you can't sleep, you can't hide. It's no use isolating yourself; it's no use praying...) This sounds like a Halloween's story, but unfortunately, it's not, and it's happening right now. This campaign created by W+K São Paulo for Socioambiental Institute aims to combat the growing mining, the advance of deforestation, and contact with COVID-19, threats that devastate the Yanomami indigenous people live in the Amazon rainforest, on the border between Venezuela and Brazil. Sign the petition: foragarimpoforacovid.org
Client Instituto Socioambiental·Agency Wieden+Kennedy São Paulo·Campaign Yanomami - A Horror Story· Executive Creative Directors Eduardo Lima, Renato Simões·Creative Directors Fabiano Higashi, Mariana Borga·Art Director Pedro Gabbay·Copywriter Ricardo Scarpa·Head of Art - Black Madre Andre Maciel·Production Manager - Black Madre Letícia Alves·Illustrators - Black Madre Priwi, Leo Soares, Ícaro Yuji, Bob Souza·Animation - Black Madre Cesar Maciel·Motion Graphics Estevão Puggina, Cristian Balzano·