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Ypê

Blooming Collection

Ypê - Blooming Collection
The DPZ agency invited us to join an incredible campaign to reposition the Brazilian brand Ypê in premium category products. The campaign's central theme revolved around the essence and long-lasting fragrance of the products. This challenge inspired us to embark on an extensive research endeavor regarding flowers and how to represent them. From this research, we could translate the idea of visually materializing the blooming that emerged from the surface of the clothes.
Our primary goal was to create a comprehensive concept that could quickly adapt to key visuals, film, platform, and visual experiences. All the developed materials highlighted the long-lasting perfuming power the products provided to the clothes.
The results were so impactful that this idea was the conceptual foundation for the brand's runway show at São Paulo Fashion Week, the country's largest fashion event. In its debut in this prestigious setting, the Ypê brand not only participated but also stood out as the protagonist, capturing the attention of both the public and the critics.

Client

Ypê

Agency

DPZ

Campaign

Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection

Film produced by DPZ

Ypê - Blooming Collection
Ypê - Blooming Collection
Ypê - Blooming Collection

Credits

Client Ypê·
Agency DPZ·
Campaign Blooming Collection·
Creative Director Andre Kirkelis, Leandro Dolfini·
Art Director Thiago Rocha Ribeiro, Samoel Junqueira·
Copywriter João Palma·
Production Company Black Madre·
Creative Director (Black Madre) André Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Executive Account Fernanda Lemos·
Head of Production Laryssa Andrade·
Head of Art Ícaro Yuji·
Illustrators Andre Maciel, Rafael Duque, Diego Abreu, Pedro Gabriel·
CGI Mazola Rimoli·
Animation Director Cesar Maciel·
Animator Ramona Krüger·
Photograph Cassia Tabatini·
Retouch Ricardo Montanha·
ENG
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POR
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