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Ypê

Thing Against Terrifyng Dirts

Ypê - Thing Against Terrifyng Dirts
The DPZ Agency invited us to create 5 posters for the Ypê Antibac campaign, highlighting its product line that eliminates 99.9% of viruses and bacteria. Inspired by classic horror blockbusters from the 70s and 80s, our campaign stars the Handy, who helps clean the dirtiest house in the world. Each poster was conceived with a unique artistic technique, such as watercolor, oil painting, airbrushing, and mixed media, to revive the spirit of classic cinema posters. The campaign's action was worthy of a significant launch, as in addition to being present in OOHs and digital pieces, our posters were displayed in 678 cinemas throughout Brazil.

Client

Ypê

Agency

DPZ

Campaign

Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts
Ypê - Thing Against Terrifyng Dirts

Credits

Client Ypê·
Agency DPZ·
Campaign Thing Against Terrifyng Dirts·
Creative Directors Benajamin Yung, Leandro Dolfini, Thiago Rocha Ribeiro, Samoel Junqueira·
Art Director Thiago Rocha Ribeiro, Samoel Junqueira·
Creative Director (Black Madre) Andre Maciel·
Account Director Tina Castro·
Head of Planning Leticia Alves·
Planning Beatriz Perrote·
Executive Account Camila Holzmann ·
Head of Production Laryssa Andrade·
Production Karla Milkem·
Head of Art Ícaro Yuji·
Illustrators Diego Abreu, Pedro Gabriel, Bob Souzza·
Lettering Ribeiro·
ENG
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POR
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